|
CASE STUDY 1: INTERVIEW WITH A FRANCHISEE Background FSN: How is your franchise going generally? Fran: OK, but it could always do better. Our challenge is always to find new customers as our retention of existing ones is good. FSN: Do you get good support from the franchisor? Fran: Generally yes. However it does seem to go in phases (the support), I guess they spend more time helping those doing really badly. I just feel that they are more interested in monitoring what is going on rather than proactively helping. FSN: Where would you like more help? Fran: In the areas of marketing and sales particularly. Perhaps more than that someone to be there when there are difficult questions to ask. FSN: What sort of questions? Fran: They can be many and varied; not so much about the business of printing but generic assistance for example dealing with difficult customers. FSN: How much training have you taken up to help with this? Fran: I have taken up training with the Franchisor but no training on these generic type issues. FSN: Would an organisation designed to help franchisees specifically be useful to you? Fran: I think so, providing it was good value for money. I am sure many franchisees not doing well may be reluctant to spend more on it but those who could do better would value it. FSN: Will you continue with your franchise when the contract expires? Fran: Don't know FSN: What would make you decide? Fran: Initially what the franchisor offers, but maybe if there is some constructive support out there that would help.
1.
Interview with a franchisee
|
|||||||||||||||
